Time for an update of your sites design? Or looking to start from scratch? Either way, taking user experience into account from the very start can, if done correctly, produce fantastic results.
So, What is UX?
UX (User experience design) is the combination of user research, understanding what your visitors want & how they behave on your website. Marketplace research is used to find out what else is available for customers, what user experience visitors may be used to & understanding how that can be improved on your website. This, followed by designing a new UX for your site will improve conversion rates & therefore increase return on the investments you have made on your website.
Why is UX important ?
Ensuring your visual design works hand in hand with the usability & information architecture or your website is vital when it comes to structuring your website. Without taking the time to design the UX of a website, you can very quickly end up with a website that isn’t easy to navigate or use, putting potential customers off.
How to design your UX
Structuring the page in a way that both looks great, is easy to navigate and understand as well as persuading users towards your end goal, does take time to perfect & will be a constant cycle of gathering data, analysis, implementation, testing & optimising. But your first step is easy, just take a look at how your competitors are doing it.
Get a handful of websites you like, that you think look great and are a pleasure to use, take notes of what you think looks good on each site and why the sites are easy to use. After conducting this research you will start to have data ready, to analyse against your existing site if you have one. Comparing your findings & building a list of implementations, how a page flows for example, how text flows to images or graphically designed elements that may also be call to actions to continue the users journey.
Wire-frames can then be a great way of creating your new layout, these are quick and easy to revise and perfect before going to build. Transferring ideas to paper first, assists in visualising different layout options. This additional step saves time in the long run & will make for a successful end product.
Improving your UX
Once designed and implemented, various tools can be used to monitor users behaviour & help you understand how to further improve & continuously optimise your sites UX. Adding heat-mapping tools will, overtime, produce data to show how users move on a page, which buttons they are clicking and which they ignore. A/B testing should then be used to see which update will work best.
How can we help?
Give us a call on 01621 810561 & let’s discuss how to either start your new design & build with UX in mind from the ground up. Or look at improving your existing sites user experience.