2025 is approaching quickly! In some places, Christmas music is already playing, and decorations are going up. It’s a reminder for many to start preparing for the festive season, but there’s also plenty of time to get ready for something else—next year’s SEO.
Start your preparations with the complete SEO 2025 guide.
SEO is constantly evolving, but no matter what it looks like today or tomorrow, it’s unavoidable. As long as you have a website, you’ll need to stay up-to-date and optimise it accordingly—especially if it’s generating revenue for you.
Even the most successful businesses know their competitors are always looking for ways to overtake them. And if you’re not quite there yet, you’re part of that competition.
It’s easy to feel lost in this endless race to the top. Even when you think you’ve got it figured out, sometimes the results just don’t come. Who hasn’t been there?
The beauty—and challenge—of SEO is that there’s always something new to try, something that can improve your rankings and your revenue. While SEO isn’t easy, it’s often simpler than many believe. Despite Google’s continuous efforts to make SEO more complex, the SEO community always stays ahead, and that’s why we bring you this 2025 SEO guide.
Its purpose: To make your site more visible in search and more profitable.
1. Identify the Best Keywords for Your Site
Keywords are the foundation of SEO. While content is key, keywords come first. They determine which users find you in search. To attract the right users, choosing your keywords wisely is essential.
What makes a good keyword?
High search volume – In non-SEO terms, this means lots of people are typing those words into search engines. A few hundred searches a month is good, but higher is even better.
Matches search intent – If you don’t offer users what they’re looking for, they won’t engage. Just like buying shoes, people look for exactly what fits their needs.
Low competition – High competition means many other websites are ranking for that keyword, making it harder to rank. Look for less competitive alternatives.
Use tools like WebCEO’s Keyword Suggestions to generate ideas and pick the best keywords for your site.
2. Optimise Your Pages with Keywords
Once you’ve chosen your keywords, ensure they’re used effectively on your site.
Place keywords in:
- Page URLs
- Page titles
- Meta descriptions
- Headings (H1-H4)
- The body text
- Image filenames and ALT text
- Video transcripts
Tools like WebCEO’s Landing Page SEO can help you assess and improve keyword placement.
3. Optimise Your Site’s Structure
A well-structured site helps both users and search engines navigate easily. Follow these guidelines:
- Page hierarchy – Think of your homepage as the root of a tree, with other pages branching out.
- Topic clusters – Interlink pages on related topics.
- Navigation bar – Ensure it includes links to essential pages.
- Footer bar – Include social media links and other key pages here.
- Breadcrumbs – These links help users know where they are on your site.
- Three-click rule – Users should be able to reach any page within three clicks.
WebCEO’s Internal Links tool can identify which of your pages hold the most authority so you can distribute it to others.
4. Improve Your Loading Speed
Nobody likes slow websites, and Google doesn’t either. Optimise your site’s loading speed using WebCEO’s Speed Optimisation tool to identify issues and follow suggestions for improvement.
5. Audit Your Site for Errors
No website is perfect. Scan your site with WebCEO’s Technical Audit tool to detect broken links or server issues and fix them quickly. Regular audits keep your site running smoothly.
6. Check the Quality of Your Backlinks
Backlinks are one of the most critical ranking factors. Use WebCEO’s Backlink Checker to review your site’s backlinks and spot any issues, such as harmful links or poor-quality anchor text.
7. Revise and Expand Your Link Building
Good backlinks come from high-authority, relevant sites. Try these strategies:
Offer high-quality content.
Replace broken links with links to your content.
Turn unlinked brand mentions into backlinks.
To explore more SEO techniques for 2025, get in touch.. mike@improvemedia.co.uk
